Big Moves at Hype Boss: Welcoming Nikki Arensman as Our New Founding Partner!

Here’s some big news that we couldn’t be more excited to share: Nikki Arensman has officially joined Hype Boss as a Founding Partner!

If you don’t already know Nikki (you will now!), she’s a total powerhouse in branding and business strategy. From building and selling her own successful activewear brand, JIVA, to helping countless entrepreneurs refine their vision and grow their businesses, Nikki has done it all—and done it brilliantly.

When Nikki talks about why she joined Hype Boss, she says it’s about collaboration, community, and making an impact. Honestly, that’s exactly what we’re all about here. We’re on a mission to help brands and entrepreneurs tell their stories in a way that resonates with their audiences, and Nikki’s expertise is a perfect match for that mission.

Nikki Arensman, Hallie Rosenthal, Ariella Sherman
EVE GREENDALE / PALM BEACH CREATIVE

Nikki isn’t just here to talk strategy—though she’s amazing at that—she’s also rolling up her sleeves and helping us create systems and processes that will take our agency to the next level. She’s already bringing fresh ideas, and we can’t wait to see how her influence shapes what’s next for Hype Boss.

Here’s what our founder, Holly Meyer Lucas, had to say:
“Nikki is a game-changer. Her perspective on branding and her ability to create meaningful strategies are exactly what we need as we grow. She’s already making an impact, and we’re just getting started!”

So, what’s next? Together with our incredible team—including Hallie Rosenthal (our operations guru) and Ariella Sherman (a fellow Founding Partner)—we’re doubling down on what we do best: helping brands connect, inspire, and thrive.

If you’re looking to build a brand that stands out, Nikki and the entire Hype Boss team are here for it. The future is looking bright, and we can’t wait to share it with all of you.

Stay tuned for more updates and, as always, check us out at www.hypeboss.com.