STRATEGY SESSION: Personal Brand

A strong personal brand means your identity, business, and presence enter the room before you do.

In modern day business, everything boils down to vibe, reputation, and brand.

How you are perceived
How you are remembered
How people do business with you
Why people do business with you
Why people follow you
How people hire you, fire you, and reward you

All of the above hinges on how you are portraying yourself and your business to the world or in three words: your personal brand.

Here’s the problem (and perhaps why you found us?) — most people really struggle to figure out what their own brand is. Holly infamously talks about this a lot - she struggled with this her first year selling real estate, and only fully stepped into the peak of her career when she figured out her personal brand was out of alignment. It’s one of the reasons we are so passionate about helping others optimize their personal brand here at Hype Boss.

What to post online, what to share with the public, who you are to your clients, how your colleagues see you, how the industry sees you - it all can, and should be, defined strategically and balanced with authenticity.

WE GET IT. We’ve been there and have developed our signature Personal Brand Strategy Session specifically for you if any of the above resonated with you! Our 90-minute Personal Brand Strategy Session is a deep dive into the essence of who you are and is designed to shape, amplify, and optimize your personal narrative so you can knock your marketing out of the park going forward with a fully developed, strategic, and authentic personal brand.

What to Expect: 

90-Minute Strategy Session (delivered remotely / virtually unless otherwise arranged) where we will have an immersive conversation about your business, your current personal brand, how your clients currently find you, your current marketing strategies, and your goals both personally and professionally. The goal of the session is to identify, strategize, and optimize your brand where it can be amplified, and reshape, refresh, and relaunch your personal brand, freshly aligned with your personal and professional goals and with actionable recommendations on what you should be sharing, what content you should be creating, what you should be spending your marketing dollars on, and more!

WhO this is For:

We firmly believe that everyone should have a strong personal brand - whether it be for your professional benefit or your personal legacy. Having said that, the following types of individuals are going to gain the most from our Personal Brand Strategy Session here at Hype Boss:

Entrepreneurs and business owners
Entertainers
Leaders
Influencers and individuals with a niche personal and professional following
Leaders
Professionals seeking to elevate their personal brand within their career
Professional athletes - current, nearing retirement, and post-retirement
Public figures
Politicians
Philanthropists
Public speakers
Thought leaders, industry experts, and subject matter experts

What's Included - Our Deliverables for you:

• Below is a description of what our deliverables are, and what the outcomes you can hope to achieve after your strategy session.

  • 90-Minute Personal Brand Strategy Session (conducted remotely / virtually unless otherwise arranged) We will have an immersive conversation about your business, your current personal brand, how your clients currently find you, your current marketing strategies, and your goals both personally and professionally.  The goal of the session is to identify, strategize, and optimize your brand where it can be amplified, and reshape, refresh, and relaunch your personal brand, freshly aligned with your personal and professional goals and with actionable recommendations on what you should be sharing, what content you should be creating, what you should be spending your marketing dollars on, and more!

    
    DELIVERABLES:

  • Your Personal Brand Blueprint
    10-page strategy map summarizing the findings of our session including the unique attributes of your individual personal brand, your audience / client analysis, where and how your influence is best leveraged, and what you can do to further amplify the areas of your personal brand that are strongest, and inject new brand vibes where opportunities exist. Included in the Personal Brand Blueprint are:

    • Your Ideal Client  Profile
      2-page summary of who your ideal client is, what they care about, where you can find them, and how you should stay in front of them.

    • Content Recommendation:
      1-page summary of what content you should be creating, how and where to create it, and where to share it, aligned with your personal brand strategy.

    • Brand Summary

      Key takeaways regarding your personal brand and the unique opportunities that exist within your niche, with your specific brand and voice

    • Your Ideal Channel and Social Media Platform Recommendation:
      Outline of where your personal brand is best suited to show up, whether it be on social media (and which platforms specifically), your website, newsletter, a billboard - whatever aligns with your personal brand, we will make a recommendation so you can move forward with power within a handful of platforms

    • High level Brand Profile Guide and Logo Vibe Recommendation:
      Included within the Personal Brand Blueprint, the brand profile guide will outline our recommended vibe, logo refresh, and brand kit aligned with your personal brand

How to Prepare:

We recommend being prepared to unpack questions about your personal life (don’t worry - we won’t be too invasive, but us getting to know you is really important), your professional journey, how your started in your business, where your clients / followers typically come from, what your personal and professional goals are, where you see yourself in ten years, what you want your legacy on this earth to be and more!

We will spend 90-minutes with you virtually and the session will be recorded so we can revisit our notes and so you can revisit in a year from now and see how far you’ve come! Don’t worry about being camera ready - this is for our internal process only.

Please be in an area where you can have a candid, honest conversation and speak freely about your personal and professional life. Ideally, no one will be around distracting you or influencing your answers.

We will take extensive notes and will drive the conversation.