
Big Moves: Hype Boss Launches Small Business Division to Power Local Brands with Strategic Marketing
At Hype Boss, we’ve always believed small businesses deserve big energy - and we just made that official. We’re hyped to announce the launch of our brand-new Small Business Division, a tailored arm of our agency built specifically for the founders, service providers, and local brands ready to grow, glow, and get seen.

Introducing “The Mindful Haven” Podcast: A New Voice for Families Facing Childhood Illness and Trauma
At Hype Boss, we’re honored to work with clients who aren’t just building brands - they’re building impact. One of those incredible clients is Chasin A Dream Foundation, a Jupiter-based nonprofit that supports families whose children are battling life-threatening illnesses, disabilities, and trauma. Their latest initiative is something truly powerful: The Mindful Haven Podcast.


Beyond the Lame Promo Pen: Rethinking Brand Strategy Through an Intentional Approach to Merch and Swag
At Hype Boss, we LOVE creating swag for our clients and as tempting as it is to start slapping logos on pens, we also understand that promo strategy is part of brand strategy. Branded merchandise offers a powerful way to express your brand’s values, voice, and story in a tangible format. This article explores how to approach swag, promo items, and client gifting through the lens of brand strategy—ensuring each piece reflects your business identity with purpose and creativity. From curated welcome kits to thoughtfully designed event assets, discover how strategic merch can build connection, loyalty, and long-term brand resonance.

🎉 We’re Doin It Live! PodPlus Studios Launch Party Recap
PodPlus Studios has officially launched in Jupiter, Florida (inside our HQ at The Mother Ship to boot!), offering a state-of-the-art podcast and video content studio for creators, podcasters, and entrepreneurs. Powered by Hype Boss and PodPopuli, the space provides short-form video production, podcast recording, and brand consulting under one roof. The June 25th launch party featured local creators, live podcast sessions, and brand partners including Ara Jupiter, Shannon Griffin Photography, Landmark Title, and more. PodPlus is now open for bookings.

Capturing the Moment: Photographer Shannon Griffin Joins the PodPlus Launch Party
PodPlus partnered with photographer Shannon Griffin for a creative, confidence-filled launch party featuring live headshots, bold branding, and real connection.

A HUGE shoutout to our PodPlus Studio Debut Sponsors!
Join us on June 25th, 5–8 PM at The Mother Ship in Jupiter, FL, for the PodPlus Studio Debut Party! This event celebrates the launch of Palm Beach County’s premier podcasting and video content creation space. Enjoy studio tours, meet the creators, network with local entrepreneurs, and indulge in light bites and music. A special thanks to our sponsors - Landmark Title, Josh Ulmer at CrossCountry Mortgage, Alamea Palm Beach, and Let’s Get Social PB (just to name a few!) - for making this night possible.

Introducing Club Livelong: Your Go-To for Wellness and Longevity
Discover Club Livelong, the ultimate membership platform from Livelong Media designed to empower your wellness and longevity journey. Offering science-backed tools, expert insights, and a supportive community, Club Livelong helps you navigate health decisions with confidence. From longevity guides to exclusive content and interactive experiences, this platform is tailored for every wellness enthusiast. Learn more and join the movement at livelongmedia.com/upgrade.

Chasin A Dream Foundation Secures $35,000 Grant to Support Families in Need
At Hype Boss, we’re proud to celebrate the incredible work of our client, Chasin A Dream Foundation, as they receive a generous $35,000 grant from the Admirals Cove Foundation. This funding will directly support their Critical Need Program, a lifeline for families navigating life-threatening illnesses in Palm Beach County.

Big News: Two Powerhouse Additions to the Hype Boss Team!
Hype Boss is thrilled to welcome Megan Maxwell as Creative Content Specialist and Ashley Valderrey as Account Manager. Megan brings over a decade of marketing and content creation expertise, blending strategy with bold design, while Ashley's 20+ years in client relations and campaign management ensure seamless and successful projects. These exciting hires align with Hype Boss's mission to deliver cutting-edge branding, PR, and marketing services from their Jupiter, FL headquarters.

Hype Alert: Cypress Drive Sunset Market at The Mother Ship is the Place to Be!
Experience the best of Palm Beach County at the Cypress Drive Sunset Market, hosted by The Barefoot Princess Boutique at the iconic Mother Ship. This vibrant event offers live music, delicious food trucks, and unique shopping from local creators like Palm Beach Sandals and Forever Jewelry Palm Beach. Perfect for families, friends, or solo adventurers, this free community celebration promises unforgettable fun, creativity, and culture. Join us and support local talent while soaking in the lively atmosphere. Don’t miss it!

You're Invited: PodPlus Studio Debut Party!
Join us for the Studio Debut Party as we officially launch PodPlus -a collaborative partnership between the award-winning team at Podpopuli & the brand strategy + PR slayers at Hype Boss.
Come tour the brand new space, meet the PodPlus team, and enjoy food & music as we celebrate.
Podcasters, entrepreneurs, influencers, brand builders — this is your chance to check out the future of content creation.

Father’s Day Gift Guide: Give Dad The Gift Of Art and Shared Memories
For many of us, sports are generational. They’re passed down like heirlooms - rally towels, signed baseballs, old tickets tucked into drawers. Some of my earliest memories of sports are wrapped up in weekends with my dad, and I know many collectors share the same deep connection. And of course, sports belong to everyone. Some of my most loyal collectors of St. Louis Cardinals paintings are women, and I’ve had incredible conversations with moms and daughters who know stats better than most broadcasters. But since this guide is for Father’s Day, I wanted to focus on prints that celebrate those bonded moments between fathers and their kids - the ones shouting at the TV, standing in the nosebleeds, or catching a glimpse of greatness in real life.

Introducing PodPlus: Redefining Podcasting and Content Creation
Introducing PodPlus, a groundbreaking collaboration between Hype Boss and Podpopuli, redefining podcasting and video content creation in Jupiter, Florida. Located in The Mother Ship creative co-op, PodPlus offers a professional-grade studio, expert branding services, and tools for video podcasting and audience growth. Whether you’re a seasoned creator or just starting, PodPlus provides everything you need to elevate your brand and storytelling.

Introducing Mindful Haven: A New Beacon of Hope for Families Facing Unimaginable Challenges
PRESS RELEASE: Chasin A Dream Foundation Launches Mindful Haven to Support Families of Children with Life-Threatening Illnesses, Disabilities, Loss

Big Moves at Hype Boss: Welcoming Nikki Arensman as Our New Founding Partner!
PRESS RELEASE: Brand expert Nikki Arensman has joined Jupiter’s Hype Boss as Founding Partner

Holly Meyer Lucas to Speak at Let’s Get Social Palm Beach’s Workshop Series at The Mother Ship in Jupiter
Hype Boss' Holly Meyer Lucas Announced as the First Speaker for Let’s Get Social Palm Beach’s Workshop Series at The Mother Ship in Jupiter, Florida.

5 Branding Mistakes That Could Be Costing Your Small Business (and How to Fix Them)
🎯 5 Branding Mistakes That Are Holding Your Small Business Back (and How to Fix Them)
Let’s face it: running a small business is no joke. Between managing sales, operations, and customer service, who has time to focus on branding? But here’s the thing—if your brand isn’t working for you, it’s working against you.
If you’re ready to turn things around, check out these 5 common mistakes (and how to fix them)

Leading Authentically Through Times of Tragedy | Showing Up and Providing Value as a Leader
Leaders rise during times of tragedy by offering data-driven commentary, meaningful guidance, and words of comfort. These are the moments that shape your legacy as a leader—not through self-promotion but through genuine service, and by providing leadership when it is most needed.

Personal Brand Development: Being The Person You Needed, When You Needed Help The Most
If you’re struggling to figure out what your personal brand is, who your audience is, what your core values are, and who your ideal clients are, consider this: You are most uniquely qualified to help the person you were when you needed help the most. Or put differently—be the person you needed when you needed help the most.