Big Moves: Hype Boss Launches Small Business Division to Power Local Brands with Strategic Marketing
At Hype Boss, we’ve always believed small businesses deserve big energy, and we just made that official. We’re hyped to announce the launch of our brand-new Small Business Division, a tailored arm of our agency built specifically for the founders, service providers, and local brands ready to grow, glow, and get seen.
Sara Cardenas and Ben Meller of the Small Business Division
This isn’t a watered-down version of what we offer our high-profile clients - it’s the same sharp strategy, bold creative, and visibility-focused support, designed for small teams that want real results without the marketing headache.
Powered by Talent That Gets It
Leading the charge? Two of our own: Ben Meller and Sara Cardenas, Gen Z strategists who cut their teeth behind the scenes at Meyer Lucas, helping scale content that hit hundreds of thousands of views across platforms. They’re not just good - they’re the creative minds brands didn’t know they needed.
Ben, a Marketing student at the University of Alabama (and a Dreyfoos School of the Arts alum), brings unmatched energy, trend-savvy storytelling, and fast-turn content magic to the division. He’s all about building visibility that actually drives momentum.
Sara, a Marketing + Management major at the University of Miami, is our in-house queen of clarity. She’s a data-driven strategist obsessed with SEO, brand voice, and content systems that work. From blogging and email to campaign planning, she’s got your growth plan dialed in.
Built for Local Brands Who Are Doing It All
From stylists and wellness studios to retailers, real estate agents, and personal brands, this division is built for the ones who wear all the hats, post all the posts, and just need a smart team to help them actually show up online.
Our core services include:
🎥 Social Media Management (Reels, shorts, grid design, copy - you name it)
🧠 SEO-Optimized Blog + Website Content
📍 Google Business Profile Setup + Optimization
✉️ Email Newsletters + Brand Messaging
🔥 Trend-Based Campaign Strategy
“This division isn’t about making things look good - it’s about helping small businesses grow with intention and impact,” said Ben.
“We’ve supported elite brands behind the scenes. Now we’re taking that same strategy and energy to the local level,” added Sara.
The Why Behind the Launch
“Small business owners are juggling everything - and they deserve real strategy, not guesswork,” said Holly Meyer Lucas, Founder & CEO of Hype Boss. “This division is here to meet them exactly where they are - with clarity, consistency, and a team that’s in their corner.”
The launch follows a string of exciting moves at Hype Boss, including the debut of PodPlus Studios at The Mother Ship, new creative team additions, and continued brand momentum for clients across South Florida and beyond.
Want in?
If you’re a local business ready for next-level marketing (without the fluff), the Small Business Division is open for business. Click here or email us at media@hypeboss.com to learn more.
Let’s build your brand with clarity, creativity, and confidence. 🔥
